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Mike King

Mike King

Music Business

Prior to authoring courses with Berklee Online, Mike King was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa's estate. Mike was also the Director of Marketing and Managing Editor of Herb Alpert's online musician's resource, ArtistsHouseMusic, for three years.

Mike has written four courses for Berklee Online, and his book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.

He has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in the Huffington Post, Billboard, The Boston Globe, WiredThe Chicago Tribune, and more. He has also presented at MIDEM, CMJ, SXSW, NAMM, and more.