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Panos Panay

Panos Panay

Music Business and Music History and Liberal Arts

Panos Panay is the Founding Managing Director of Berklee ICE (Institute for Creative Entrepreneurship) as well as a passionate entrepreneur and active startup mentor in the creative media space. As the founder of Sonicbids, he created the leading platform for bands to book gigs and market themselves online, building a subscriber network of 550,000 bands and 35,000 promoters from over 100 countries. He led the company as CEO for 13 years, from its inception until after its successful acquisition by Backstage LLC, in a deal backed by Guggenheim Partners.

Panos is widely credited for spotting and capitalizing early on three distinct emerging trends in the music business over the last decade: the shift to a primarily online means of marketing, the emergence of an “artistic middle class,” and the shift from a record-label-funded industry to a consumer brand-funded music business. He writes weekly about startups and entrepreneurship for blogs and publications such as Huffington Post, Forbes, WSJ Accelerators, and Fast Company. He guest lectures at universities including MIT, Boston University, Brown University, and Bentley College, and speaks often at industry events like SXSW, MIDEM, and CMJ. As a passionate arts and business advocate, Panos serves on a number of boards, including being the Chair of Berklee College of Music’s Presidential Advisory Council for six years. He is a die-hard supporter of English football club Arsenal F.C.

Panos’s awards include Fast Company’s “Fast 50″ honor, Inc Magazine’s “Inc 500,” Mass Hi-Tech All Stars, Berklee College’s Distinguished Alumnus Award, and Boston Business Journal’s “40 under 40.” Sonicbids and Panos were also profiled in a chapter in the Financial Times-published book “Outsmart” by best-selling author Jim Champy.