Originally from Toronto, Canada, Dr. Shain Shapiro has worked in the music industry for over 15 years, including (before founding Sound Diplomacy) over three years as the UK and European Representative of the Canadian Independent Music Association. In this role, he helped produce over 100 showcases across Europe, working with 500 bands in the process. Before that, he was the UK Press Manager for One Little Indian and FatCat Records and an internationally published music journalist, working for Timeout, VICE, and others. He holds a PhD from Birkbeck, University of London, with his dissertation titled “The History of Popular Music Funding in Canada. He has advised on the Momentum Music Fund, guest lectures at four universities in three countries and has spoken at MIDEM, SXSW, WOMEX, Liverpool Soundcity, Eurosonic, Canadian Music Week, and over 30 other festivals and conferences.