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Music Business and Technology
Innovation has spawned a new music industry with new opportunities for growth. In this program, you’ll learn about the trends and strategies guiding the industry’s future, how to launch and administer a music publishing company, how to market music in an era of digital distribution and countless social media options, how to turn your home computer into a recording studio, how to sharpen your critical listening skills, and how to tie all of this and more together so as to approach today's music industry with an entrepreneurial plan likely to yield successful ventures.
Master Certificate9 Courses (27 Credits)
Full Price Tuition Pay All at Once & Save 10%$12,711.00 $11,439.90
Per Course / Per Term$1,479
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9 Courses to Complete this Certificate
6 Required Courses
Gain a forward-thinking approach to the key issues that all musicians, music industry entrepreneurs, managers, and music business professionals face in the main segments of the music industry, and how to leverage the opportunities that the new music business provides.
Take an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music online.
In this beginner level course, you will gain an understanding of the processes and tools available to the modern electronic musician. By the end of the course, you’ll be able to configure a personal production workspace and use software instruments and audio recordings to produce music.
Develop the skills to listen to music like a seasoned music producer. Learn to identify the elements of effective records, and gain the skills to bring these elements to your own productions.
Plus, Choose Any 3 Electives from Our Course Catalog
Gain a hands-on understanding of music business finance. Learn to apply the critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses.
Learn how to make money through creative licensing of your music! In this course, you'll discover how to create new avenues for placement of your own music, identify current opportunities for your copyrights, and how to use online resources to introduce your music to music supervisors, ad creatives, video game producers, and more.
Create compelling, professional-sounding songs by learning to identify the production elements that contribute to a well balanced, artful and professional-sounding mix.
Pro Tools 101 constitutes the first stage of Avid's Pro Tools certification program. Learn the foundational skills needed to understand Pro Tools technology and software. This course instructs you on recording, editing, and mixing on a basic level, and will get on the road to becoming a Pro Tools operator from home.
Take your demos through the entire music production process, and learn to apply a number of concepts and techniques that will dramatically improve the sound of your recordings, mixes, and masters no matter what recording device you are using.
Audio mastering is the final, critical, step in the post-production process. Gain a thorough understanding of what is involved in creating a final master recording ready for duplication, replication, or online distribution.
Gain a firm understanding of the functionalities and capabilities of Reason software. Explore Reason's rack of virtual instruments, effects, mixers, built-in sequencer and patching system, and learn real-world production setups and techniques used by today's top producers.
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